Three years ago, Hailey Bieber launched Rhode, a minimalist beauty brand focused on skincare essentials. Today, it’s a billion-dollar business. In a world full of celebrity beauty lines, few reach this level of success so quickly—or sustainably. But Rhode just did, and here’s a closer look at how it happened.
The Rise of Rhode: A Strategic Start
When Hailey Bieber introduced Rhode in 2022, she didn’t follow the typical “slap your name on it” playbook. Instead, she focused on creating high-quality, affordable skincare that reflected her own simple, glowing aesthetic. Rhode launched with just a few products: the Peptide Glazing Fluid, Barrier Restore Cream, and Lip Treatment. The idea was less is more—and it worked.
Rhode’s appeal wasn’t just its branding. Bieber and her team leaned into a strong product-first approach, offering formulas developed with dermatologists, vegan ingredients, and a focus on skin health. This combination of celebrity influence and real skincare science hit a sweet spot in a saturated market.
The \$1 Billion Deal: What We Know
The billion-dollar deal values Rhode as a major player in the beauty industry. While details are still emerging, the deal reportedly includes strategic investment from growth equity firms with plans to scale the brand globally. This isn’t just a valuation based on hype—it’s based on consistent revenue growth, sold-out product launches, and a loyal customer base.
What makes this milestone even more impressive is the timeline. Many beauty brands take a decade to approach this kind of valuation, if ever. Rhode did it in just three years.
Why Rhode Works
Hailey Bieber’s Rhode succeeds because it understands what modern consumers want: transparency, simplicity, and performance. The brand avoids overwhelming customers with dozens of options, instead focusing on a streamlined routine that actually delivers results.
Its sleek, neutral-toned packaging and clear ingredient lists resonate with younger audiences on platforms like TikTok and Instagram. And while Hailey Bieber is undeniably the face of the brand, Rhode has established an identity beyond her. That’s a key reason why this billion-dollar deal feels earned—not inflated.
What’s Next for Rhode?
With new funding and a \$1 billion valuation, expansion is the obvious next step. International distribution, retail partnerships, and product line extensions are likely on the horizon. But if the brand stays true to its core—high-quality, minimalist skincare—it could continue to grow without losing what made it stand out in the first place.
Conclusion
The story of Hailey Bieber and Rhode isn’t just about celebrity success. It’s a case study in brand focus, product integrity, and smart growth. In a crowded beauty space, hitting a \$1 billion deal in three years is rare—but Rhode did it by building a brand that people actually trust and want to use.
