Nintendo expects to sell millions of Switch 2 consoles this year, signaling a major hardware push that’s likely to dominate the gaming market in 2025. While the original Nintendo Switch continues to sell, the company is shifting focus to the next generation—and with high expectations.
What We Know So Far
The Nintendo Switch 2 hasn’t been officially named, but multiple reliable sources and analysts confirm that it’s coming soon. Nintendo has already hinted at a significant launch window and reportedly increased production orders in anticipation of strong demand.
According to internal forecasts, Nintendo expects to sell millions of Switch 2 consoles within the first year of release. Some estimates suggest the number could reach 10 million units or more, especially if demand mirrors the original Switch’s debut in 2017.
Why Nintendo Is Betting Big on the Switch 2
The current Nintendo Switch has surpassed 140 million units sold globally. It’s one of the best-selling consoles of all time, but it’s now in its seventh year. A successor is not just expected—it’s needed.
Nintendo expects to sell millions of Switch 2 consoles not only because of pent-up demand, but also due to the company’s refined hybrid model. The Switch 2 will likely retain the core portability and docking features, while upgrading performance, display quality, and backward compatibility.
If Nintendo executes this launch well, it could sustain strong sales for years—especially if marquee franchises like Zelda, Mario Kart, and Pokemon accompany the release.
Supply Chain and Launch Strategy
Nintendo has reportedly strengthened its supply chain to avoid the shortages that plagued the PlayStation 5 and Xbox Series X. The company wants a global rollout with wide availability, betting on consistent inventory to fuel sales momentum.
Retail partners are already preparing for what could be one of the biggest console launches of the decade. Nintendo expects to sell millions of Switch 2 consoles partly because it’s taking fewer risks with supply logistics this time around.
A Competitive Landscape
The gaming world has changed. With cloud gaming, high-performance PCs, and rival consoles all vying for attention, Nintendo’s challenge isn’t just internal innovation—it’s capturing a broader gaming audience.
However, Nintendo’s strength has always been in its unique ecosystem and iconic IP. If the Switch 2 delivers on expectations, Nintendo won’t just meet its sales targets—it may redefine what the next era of gaming looks like.
